Severity: Warning
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Filename: drivers/Session_files_driver.php
Line Number: 176
Backtrace:
File: /home/answnniz/public_html/index.php
Line: 315
Function: require_once
Severity: Warning
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Filename: Session/Session.php
Line Number: 143
Backtrace:
File: /home/answnniz/public_html/index.php
Line: 315
Function: require_once
A major hotel chain keeps an in house database of its customers, their travel history, and their preferences so it can better meet customers' needs and gain their loyalty. This demonstrates the use of Customer relationship management Differentiation orentation Exchange Sales orientantion One-to-one markerting