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(Solved): Several years ago, Avis (the rental car company) made a point of comparing itself to rental car mark ...



Several years ago, Avis (the rental car company) made a point of comparing itself to rental car market leader Hertz. Avis made its secondary status a selling point by using the slogan “When you’re only No. 2, you try harder. Or else.” Why would Avis launch a marketing campaign that went head-to-head against Hertz?



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