1. Ideally, when reporting on data from a survey, we would like to generalize to describe a broader population, and not simply those who answered. We will be using this data set to develop a marketing plan to recruit students to the Sobey Bachelor of Commerce program. a. Describe the population that we wish to describe. b. We are using a survey, a

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1. Ideally, when reporting on data from a survey, we would like to generalize to describe a broader population, and not simply those who answered. We will be using this data set to develop a marketing plan to recruit students to the Sobey Bachelor of Commerce program. a. Describe the population that we wish to describe. b. We are using a survey, an observational study, and not a controlled experiment. It is not a random sample of the population. What reservations do you have about generalizing from this sample to talk of new Sobey business students in general (the population)?

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