1. Is there room for both an independent video rental store such as Video Vault and a large chain such as Blockbuster in this market? 2. If you were managing Video Vault, how many copies of Heist, A.I., and Zoolander would you stock? 3. Why does Video Vault differ from Blockbuster in the number of copies of movies it stocks? 4. What is revenue sharing? What impact will it have on the number of copies stocked by Video Vault, its profits, and on the profits of studio? 5. What is the role of Rentrak? Should Video Vault sign up with Rentrak?