19 minutes remaining 0 OF 35 QUESTIONS REMAININ (11) Principles Communication has a purpose, communication is continuous, communication varies in conscious thought, communication is relational, communication is guided by culture, communication has ethical implications, communication is learned. Effects of Self-Perceptions on Communication Just as our self-concept and self-esteem affect how accurately we perceive ourselves, so too do they influence our communication by moderating competing internal messages in our self-talk, influencing how we communicate about ourselves with others, and affecting communication apprehension.