2.1. Marketing refers to the process of communicating, creating, and delivering the (15) organisational function to their valuable clients. Discuss how a company such as Yuppiechef can make use of promotion or marketing communication. Use examples related to Yuppiechef to motivate your answer. Include the following in your discussion: - Advertising - Personal Selling - Sales Promotion - Publicity - Direct Marketing 2.2. According to Strutner (2020), at its core, financial management is the practice of (15) formulating a business plan and then ensuring all departments stay on track. Discuss the types of financial managers at a company such as Yuppiechef. Include the following types in your discussion: - Controllers - Treasurers and finance officers - Credit managers - Cash managers - Risk managers - Insurance managers