2)Here's the practice question for Digital Marketing Paper You are the social media manager for a mid-sized eco-friendly clothing brand, "GreenThreads," which is launching a new line of sustainable activewear made from recycled ocean plastics. The launch is scheduled for April 20, 2025, and your goal is to maximize brand awareness, drive online sales, and establish GreenThreads as a leader in sustainable fashion. However, a week before the launch, a small group of vocal Instagram users begins spreading misinformation, claiming that your production process harms marine life—a direct contradiction to your brand’s mission. Your team has a Rs40,00,000 budget for the campaign. Questions: Design a comprehensive social media strategy to address the following: How would you allocate the Rs30,00,000 budget across social media platforms (including X) to promote the active wear line? What type of ad content would you create, and how would you measure its success? How would you use social media to showcase the new active wear line and engage your target audience (e.g., eco-conscious millennials and Gen Z)? What specific tactics would you employ to keep the campaign on track? How would you respond to the misinformation on X about your production process? Outline a plan to mitigate the damage and turn the situation into an opportunity to reinforce GreenThreads’ credibility. Provide a detailed response addressing all three components, including specific actions, timelines, and tools you might use.