2. If you were asked to conduct qualitative research aiming to investigate the concentration level for students in classes. 1). Which qualitative research tool would you choose? (out of these three tools: focus group interviews, depth interviews, and observation) 2). How would you design this research? 3). Why this research tool, but not the others? 4). Any limitations?
3. “Some of the best ways to improve the response rate of a survey is to provide incentives to the participants and shorten the survey.” 1). Do you agree with this statement? 2). Why or why not?
4. Discuss 1). The pros and cons of survey research; 2). If there happen to be missing data in your survey result, how would you handle the missing data situation? Why?
5. Assume that your target market is high tech enthusiasts. Discuss your sampling frame. Note: Sampling frame refers to practical approach for determining the sample frame.