(Solved): 9.) Which is true about the macro-environment about any company? a. The political and legal enviro ...

9.) Which is true about the macro-environment about any company? a. The political and legal environment is most important b. The economic environment is most important c. The natural environment is only important for firms focused on promoting Corporate Social Responsibility (CSR) d. The technological environment is most important e. None of the above 10.) A reason for segmenting a market is NOT because i.e., which is NOT a reason for segmenting a market) a. Different customer segments tend to have different preferences b. Private and corporate customers may have different preferences c. Grouping all customers together in a market for analysis is not very useful d. All of the above (i.e., all of the above are not reasons for segmentation) e. None of the above (i.e., all of the above are reasons for segmentation) 11.) An intranet system that allows users in an organization to share information with each other could best be described as what type of activity a. eBusiness b. eCommerce c. mCommerce d. external eBusiness activities d. All of the above 12.) The bargaining power of suppliers tends to be high when a. There is a high concentration of buyers b. There is a strong fragmentation of suppliers c. There is a high degree of market transparency d. All of the above e. None of the above 13.) Amy's Winehouse is a fictional wine delivery app that offers home delivery for various wines and other alcoholic beverages in the low-price market of young customers (early 20s). In other words, they offer a selection of white, red, and rosé wines among other products to a single market segment: young price-conscious consumers. Therefore, this target market selection could best be described as: a. Product specialization b. Full market coverage c. Market specialization d. Selective specialization e. Single-segment concentration