a) Among gas, hybrid, electric vehicles, which one do you prefer (Want)? Why? b) If buying a new car, would you buy or lease it (Demand)? Why? a) What are the competitive advantages and disadvantages of electric vehicles (list two for each with explanations)? b) If you are selling EVs to potential buyers, how would you reply to the questions about the disadvantages in 2a. Who are the target customers/segments of EVs with lease vs. without lease? Explain, respectively. Based on the data about US EV transactions that were leases in Q1 2024, BMW (89%), Audi (87%), Lexus (79%), and Mercedes (71%) are the top four in the list, while Cadillac (15%) and Rivian (15%). Considering brand, customer preferences, and other factors (brainstorm), explain the results. a) Search online for the US EV market. Does the market reach its saturation or not (list your references)? Whether or not market saturation, predict the following five years of US EV market. b) Develop TWO marketing actions/strategies (except lease and price cuts) to promote EVs and explain why they work.