(Solved): a. Explain TWO (2) reasons why businesses are using Big Data for competitive advantage. [4 Marks] b. ...

a. Explain TWO (2) reasons why businesses are using Big Data for competitive advantage. [4 Marks] b. Explain the following Big Data analysis techniques with application(s). i. Data Mining ii. Machine learning [6 Marks] c. BioH2_Energy Sdn. Bhd. is specialized in the production and optimization of bio-hydrogen as a clean fuel alternative. TABLE Q1 shows a sample of the company data that has been collected. TABLE Q1: Company Data \table[[\table[[Production],[cost (RM)]],\table[[Price of raw],[materials (RM)]],\table[[Monthly],[income]],\table[[Production],[Method]],\table[[Promotion],[Type]]],[2469,347,1,0,Discount],[2775,283,3,1,Discount],[3354,404,2,2,Cashback],[3179,362,3,2,Cashback],[2982,319,1,2,Discount],[3026,364,3,1,None],[3922,374,1,1,Discount],[3529,347,3,2,None]] Production Method (0: Electrolysis, 1: Photo fermentation, 2: Dark fermentation); Monthly income (1: Low, 2: Medium, 3: High) i. Classify the subcategory of ONE (1) quantitative and ONE (1) qualitative variable presented in the dataset. Justify your answer. [4 marks] ii. Identify a variable with no true zero. Justify your answer. [2 marks] iii. Describe how Predictive and Descriptive analytics can be used on the production cost variable. [4 marks]