(Solved): A nonprofit organization does not measure profit in the same way as a business firm does. In nonprof ...

A nonprofit organization does not measure profit in the same way as a business firm does. In nonprofit organizations, support often comes directly from those who receive the benefits the organization produces. The marketing concept is as important for nonprofit organizations as it is for business firms. Marketing is being more widely accepted by nonprofit organizations. The marketing concept provides focus in both business firms and nonprofit organizations. 10 of 10 Next Which statement about nonprofit organizations is false? Multiple Choice A nonprofit organization does not measure profit in the same way as a business firm does. In nonprofit organizations, support often comes directly from those who receive the benefits the organization produces. The marketing concept is as important for nonprofit organizations as it is for business firms. Marketing is being more widely accepted by nonprofit organizations. The marketing concept provides focus in both business firms and nonprofit organizations.