A software development company is planning to launch a new product in the market. The company has limited resources and is unsure about the best way to market the product to potential customers. You have been hired as a consultant to help the company develop a marketing plan that will maximize the product's exposure and increase sales. Which of the following pricing strategies would be most appropriate for the software development company to maximize sales of the new product? Discount pricing Penetration pricing Skimming pricing Premium pricing