Answer the following question from the reading material titled "The Role of Consumer Self-Concept in Marketing Festivals"Question1 What was the purpose of this research?Question 2According to the article, what is the link between the Self-Concept and marketing? Or how could marketers use the knowledge of this concept in marketing?Question 3Wha

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Answer the following question from the reading material titled &#34;The Role of Consumer Self-Concept in Marketing Festivals&#34;Question1 What was the purpose of this research?Question 2According to the article, what is the link between the Self-Concept and marketing? Or how could marketers use the knowledge of this concept in marketing?Question 3What are the THREE main self-concept research streams in the field of tourism?Question 4Summaries ONE key finding of this research.

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