(Solved): As the number of firms utliting direct marketing continues to grow, so does the number of consumers ...

As the number of firms utliting direct marketing continues to grow, so does the number of consumers opposed to the methods often described as "intrulive:" To combat the growing number of opposed consumers, marketers need to find creative new ways to optimile their direct marketing campaigns. One such outlet that forms experiment with is social media. Executives understand that marry consumers view a on soclal media sites is a great way to build marketing databases. In addition to opt-in sections, social media allow businesses to interact with consumers, which muy make them less inclined to respond negatively to a company's direct maketing efforts. Dr utilizing social media more often a number of U.S. companies hopes to build stronger and more usehil marketing database. new products or product features. One way of isolating a company's best customers is by utiling: a tequency marketing program. direct resoome advertiline. cross-selling techniques a recency, frequency and monetury analyih.