Case Study #2- Select a brand name product and summarize the different types of marketing communications/strategy the company uses to market the product. In your summary, include whether the company is using traditional or nontraditional methods of marketing. How effective and successful is each marketing communications/strategy and which ones are least effective? Which marketing communications/strategy would you change and how would you change it to make it more successful? Students will submit their findings in a 3-page paper and include concepts learned in class and from the book. Paper will be three full pages, double spaced, 12-point font.