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(Solved): Course event You must identify and describe Synnex International marketing's main problem in a 150 t ...



Course event You must identify and describe Synnex International marketing's main problem in a 150 to 200-word paragraph.

Then, you must propose three B2B marketing strategies that should be implemented by Synnex International to face the described problem, with their benefits/pros (at least three for each strategy) and weaknesses/cons (at least three for each strategy).

Finally, you will indicate two KPIs for each strategy with their respective goals.



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Problem: The main problem faced by Synnex International marketing is a lack of brand awareness and visibility in the B2B market. Despite being a reputable global technology distributor, Synnex International struggles to effectively communicate its value proposition to potential customers. The company's marketing efforts have not been able to penetrate the target market, resulting in missed opportunities and limited growth.
Proposed Strategies:
Content Marketing: Benefits/Pros:
Increased brand visibility through valuable and educational content.
Establishing thought leadership and industry expertise.
Building trust and credibility among potential customers.
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