Crafting and exposting strategy are top-priority managerial tasks because a company carnot have a sound business model without crafting and enculing a well-conceived strategy, performing these tasks well is a surefiee recipe for eacellert proficability. performing these tasks well is a surefire guarantee for being able so buld a sustainable competitive solvintige over rivals. how well a company performs and the degree of market success it achieves are directly atributable to the caliber of its strategy and the proficiency with which the strategy is enecuted. they are key horedients of a company's ablity lo deliver geod value lo cultomers and maximize value for thareholders.