Develop integrated marketing communications for Nike, ensuring that this plan consolidates all key areas and serves as a comprehensive guide for media and marketing communications related to its product or service. Establish a Creative Brief/Executive Summary for Nike. The brief must identify the general objective of your communications plan. Also, establish a target market analysis for this chosen brand. How is the target market defined, and why? Define the demographics of your target market for your client. What are the important characteristics of the target market? i.e., what do they do on a daily basis—which media touchpoints are realistic based on the segment(s)/stakeholders identified? What keeps them up at night (values/needs)? And what are some common sought benefits/solutions? How do they consume media?