Explain the 3 stages of perception. Then, think about your behaviors as a consumer and these 3 stages. Discuss an example of how you, as a consumer, have gone through this perceptual process in past.
Now, consider observational learning. What is observational learning, and how have you learned about a product through observation in the past?
Think about how affect (emotion) plays a role in filling consumer needs. How has a sad marketing message impacted your attitude and purchase intention?