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(Solved): Find an example of a recent product, service, or program that was a failure. Fortune, U.S.A. To ...



Find an example of a recent product, service, or program that was a failure. Fortune, U.S.A. Today, the Wall Street Journal, Forbes or some other marketing publications are excellent sources. Be prepared to explain to the class how knowledge of consumer behavior, or the lack of it, could have contributed to the success or failure of the effort.



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Nike's failure to sell the Air Max 270 shoes was due to a lack of understanding of consumer behavior. The company did not properly research what consumers wanted in a shoe, and as a result, created a product that did not meet their needs. Nike did no
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