How would you describe Southwest's strategy in terms of the 4 business strategies (cost leadership, differentiation, focused cost leadership, focused differentiation)? Read this chapter on Business Level StrategiesLinks to an external site. to get a better grasp about these 4 types of business strategy. (Note: you will have to click on the arrow at the bottom of the chapter Business Level StrategiesLinks to an external site. to move to the next stage). You could also review the What is strategy? video in Module 1 as you attempt this question.