include setting objectivin concrete, adjusting the size of the sales force to meet changes in the firms’ marketing plan and the marketing environment, attracting and hiring effective salespersons, developing a training program, formulating a fair and adequate compensation plan, motivating salespersons to keep productivity high, defining sales territories, determining scheduling and routing of the sales force, and evaluating the operation holistically. Sales management tasks Brand management tasks Product management tasks Sales promotion tasks Logistics management task