(Solved): Marketing Plan Project: deck Q The automobile industry will serve as the topic of my concluding pape ...

deck Q The automobile industry will serve as the topic of my concluding paper. In addition, I would like to investigate the strategic adjustments that need to be made for GM to Bourish in the current context. These include new products for existing industries, such as electric vehicles, in addition to new market entries, such as the ride sharing industry. There is also the possibility the GM will expand the market penetration of products that are already on the market by doing things such as offering cheapes automobiles. > The automobile sector is carently guing through a period in which meaningful change in taking place. The traditional four door sedan and the three-cow sport utility vehicle (SUV) are loung popularity as consumers opt instead for automobiles that are more compact and have better gas mileage. At the same time, modern technologies are emerging that are changing the way that people get around. Some examples of these modern technologies include ride sharing services and electric vehicles. For General Motors (GM) to continue to be relevant and competitive in this shifting environment, the company will need to implement some strategic changes >Beginning production of new goods for already established markets in our course of action that GM could take to adjust its overall strategy to attract cantomers who are interested in purchasing automobiles with lower fuel consumption, for instance, the company might choose to develop electric vehicles as a means of making helft potential buyers. To capitalure on the growing demand for a variety of alterative modes of transportation, General Motors may also decide to enter new markets such as the ridesharing market. Finally, General Motors could increase their market share of existing products by lowering the prices of their automobles and thereby increasing their competeness ent Draw Design Mailing Review View >These are just a few examples of the many diverse types of strategic shifts that General Motors could make to adapt to the current environment and continue its trajectory of expansion. For the company to achieve monetary success. It will need to carefully monitor both the trends that are currently occurring and the preferences of the market that it intends to focus on to ensure that its products and services will continue to fulfill the prerequisites of its clientele. For instance, General Motors could make use of the information obtained from its OnStar system to keep track of the driving styles and perferences of its customers. After collecting all this data Future decisions about the creation of new products could be better informed thanks to the insights provided He could also one market research to identify emerging trends in the automotive industry and then develop products to address those trends. This would require him to conduct market research. The company might make use of the feedback received from customers to improve the quality of the products and services it already provides To summarur, the automotive industry is undergoing meaningful change, and for General Motors to maintain its position as a competitive player, the company must adjust its strategy. The introduction of new products, the entry of existing products into new markets, and the increand market penetration of existing products are all examples of potential shifts that GM may make in the fime To enre that the company's goods will continue to satisfy the requirments of its target market and the requiremats of its targets market and the s that are currently prevalent, GM will need to caefully monitor both the preferences of its target market and the curt tends in the industry he Referen Meg Bie For the Marketing Proped, you are for gan forging the prit/rvs Forple fur Forst known fact inges et Aterting new target he the marketed to carry itay be sold in a ferent package through afferent pre, and with promotional plan A formatted paper app Your bon stehe 12-15 win important to salut they menanding Sanad w any other cred Oudine 1. ht 20 Swornate di Marting Mark hypothet Marty Dew owing o 1) target pela group and that Bakes and Low/ proda seve (ply maded company any currently promoted aer frict for windows, d petters, if Hedge w plus over het ander tations notede e and the unique market pris mengeta ja pinga ypa? maging mark packaging of the the e Layout References Malings View Help 1. Place/Distribution (thoughts on where the product would be sold. Come up with at least one place to sell the product based on the new targeting) (5page) 4. Promotion (What type of promotional activity do you suggest from the promotional advertising, sales promotion, public relations, and promotion. Provide a short paragraph on each) (15 pages) 6. Marketing implementation (5 page) a. Brief thoughts on the implementation of your plan. You're not expected to address the marketing department's organization and responsibilities or timetables (as required in a marketing plan), instead provide a brief paragraph about any concerns or cautions you have around implementation of the plan you are proposing 7. Performance Evaluation (1 page) a. Discuss how you would measure the effectiveness of the plan after implementation Bea specific aspossible