(Solved): Match the marketing strategy undertaken to the scenario it best describes. 1 Maintenance 2 Capture S ...
Match the marketing strategy undertaken to the scenario it best describes. 1 Maintenance 2 Capture Strategy 3 Preference Strategy 4 Disrupt Strategy 5 Acceptance 6 Intercept Strategy Strategy Match each of the options above to the items below. 5 Meddie always purchases Crest toothpaste. To ensure that she continues to do so, Crest often sends her promotional deals in her Target ap ifuch as coupons for .50 cents off Crest toothpaste. Tommy typically goes to Starbucks for his morning coffee. Lately though, he has been unhappy with the quality and the amount of time he must wait in line. He starts seeing ads in his social media feed for Dunkin' that read "Tired of being late to work because you're waiting in line for your morning cup?" 1 Fenty Beauty, a makeup brand develop by Rihanna, is sold in many Ulta Beauty stores. Fenty's strategy involves engaging influencers to show how they incorte Fenty products into their daily makeup routine. The brand also incentivizes workers at Ulta to recommend the products to consumers by giving them free products after a certain number of items have been purchased. Kia released a new car, the Kia Carnival. Since people are unaware of the car, Kia decides to pay influencers in the car industry to drive the Kia Carnival so they will consider the car for themselves and potentially recommend it to others. Louisa is looking for a new fabric softener for her laundry because she did not like the smell of her last one and is not brand loyal to any particular brand. When shopping at Target, Louisa's eye is drawn to the packaging of Downy Infusions and sees there is also a coupon for it so she decides to try it. Jamie loves to go out for an afternoon tea in her city and has no particular preference for any one shop. TeaTime, a shop in her city, uses search engine optimization to ensure that Jamie finds the shop when she Googles "Tea shops near me." TeaTime also ensures all of its tea offerings are posted on its website when Jamie visits the site.
