Nike: Global Recognition, Local Approach Nike oversees its advertising campaigns internally and in collaboration with international agencies such as Wieden and Kennedy. Nike's "Just Do It" campaign is an outstanding instance of how the company leverages global messaging while localizing it for certain regions. Similar to how they localized their "Dream Crazy" campaign for Asia and Europe and encompassed Colin Kaepernick in the U.S. Investigate how Nike strikes a balance between local customization and worldwide consistency.