(Solved): q, is the set of assets linked to a brands identity that adds to or subtracts from the value of that ...

is the set of assets linked to a brands identity that adds to or subtracts from the value of that product or servicie th th denettr terms of the marketing elfects unlquely attributable to the brand and the concept stresses the importance of the brand in marketing strategies and its integration into all aspects of the organization. This is often the most valuable asset (or set of assets) that the company has because it is the driver of the guaranteed stream of revenues for the future that the marketing (and company) is hoping to grow. Brand loyalty Brand equity Goodwill Curtomer life tilife value