Question 1) Disruptive Innovation The case study refers to After Pay as a Disruptive Innovation in the finance industry. (a) Do you agree with the analysis, why or why not? (b) In your answer provide a definition and description of Christiansen’s Disruptive Innovation. (c) How might traditional banks have used Disruptive Innovation to innovate their own fintech products? Question 2) Timing of Entry The case identifies Pay’s first mover status in the Australian buy now pay later (BNPL) market. (a) How was After Pay different to previous buy now pay later products in Australia, to be called a first mover? (b) What are the advantages for After Pay to be a first mover, what are the disadvantages? (c) Is After Pay able to maintain its competitive advantage from fast followers or do fast followers have an advantage over After Pay? Question 3) Innovation Strategic Direction (a) Evaluate After Pay’s strategic direction in the BNPL later fintech industry using Porter’s Five Forces. (b) Apply the Blue Ocean Strategy Eliminate Reduce Raise Create (ERRC) grid to After Pay, to evaluate their Blue Ocean Strategy. Use this ERRC grid to draw the Strategic Canvas for After Pay with the competitors as the traditional credit card companies. Question 4) Future of After Pay (a) This case study is the situation for After Pay in 2020. Provide an update of After Pay’s since 2020, referring to how they performed during and after COVID-19 lockdowns in Australia. (b) What has been the impact of recent regulation changes to the BNPL industry on After Pay? (c) How have they continued to innovate since 2020? Use the material provided in the case study and references where appropriate, especially for question 4. Use in text referencing with a reference list at the end of the case study, using APA or Harvard style referencing. A minimum of eight quality references from industry papers, business media and journals. No use of opinion blogs, Wikipedia, Mindtools, UK Essays, Scribd and other similar low-quality sources. The marker will check all references for quality and authenticity.