(Solved): Question 4 2.5 pts Farmhouse is an Austin-based, locally sourced food delivery service that serves s ...

Question 4 2.5 pts Farmhouse is an Austin-based, locally sourced food delivery service that serves several thousand consumers in Austin and, more recently. Houston. The company began by only offering produce, but has since added dairy, meat, bread and other grocery items (such as baty food and honery) to its inventory. Their model has been to buy items directly from local farms and sell/deliver them to consumers. They are now considering two other options. The first option is to continue to bury items directly from local farms, but to now sell them to grocery stores (especially smaller ones) and then the grocery stores would sell the items to consumers. In this role, Farmhouse would be considered a(n)

in this channel structure. The second option is to not buy (i.e., not take ownership of) the items directly from local farms, but, rather, to use the networks they've created to connect farms with small grocery retailers and just get a fee based on the amount of food that each grocery store buys from the farms. Farmhouse would be considered a(n)

in this channel structure.