(Solved): QUESTION 4 Given the circumstances of the Clinker Study, who should be classified as the end-users a ...
QUESTION 4 Given the circumstances of the Clinker Study, who should be classified as the end-users according to Diffusion of Innovation Theory? a. The Country of Senegal b. The Senegalese residents who live near the coast c. The researchers d. The cement manufacturers
q,QUESTION 5 Which of the following best describes the innovation in the Clinker study? a. An innovation for researchers and manufacturers to work together. b. An innovation to recycle phosphoric acid waste. c. An innovation for manufacturing carbon monoxide. d. An innovative use of cement.
q,QUESTION 6 If you were trying to convert 'conservative' minded endusers to adopt this innovation, which marketing tactic from table 7-3 on page 246 would you use?
q,a. Target innovators within the group of decision makers. b. Use extensive advertising showing the importance of the benefits c. Target visible events when appropriate d. Provide guarantes.
