(Solved): rou are a brand manager for a company manufacturing breakfast cereals. Data indicates that consumer ...

rou are a brand manager for a company manufacturing breakfast cereals. Data indicates that consumers rank the importance of attributes in the following order - healthiness, taste, ease of preparation, price. Data further indicates that consumers set cut-offs for each attribute and start by looking for brands that cross the cut-off on the most important attribute, then look at brands that cross the cut-off on the second most important attribute, and so on till only one brand remains (which is chosen for purchase). Such an evaluation strategy is an example of: A non-compensatory strategy A compensatory strategy Compensatory on the first two attributes but non-compensatory on the rest Cannot tell from the information Question 9 Gina decides to switch from Johnson \& Johnson's Baby Shampoo to Paul Mitchell shampoo. Her switch occurs because she has been convinced that gentleness (for which the Johnson \& Johnson product is known) is neither as important nor as desirable an attribute as she previously thought. In terms of attitude-change strategies, what has occurred? an attribute has been removed. a new attribute has been added to Gina's cognitive structure. an existing evaluation has been changed. a belief has been changed. None of these