Scenario:
Referencing the scenario provided in Assessment 1, and following the guidance provided by
the Strategic consultant, Peter and his team are now prepared to proceed with finalizing their
business plan to launch their company. Considering how competitive the business sector is
today, it is important that they are aware of their alternative organizational strategies. It is
also important that they understand how to develop a sustainable competitive advantage, so
as to remain financially viable. The group is considering utilizing the strategy formulation
framework to aid in developing the company and its products. Further to discussion with the
Strategic Consultant, Peter is aware that there are certain habits that strategic leaders must
encompass but is not sure what they are. For this assessment, your group is to assume the
role of Peter and his team. In doing so, you are expected to complete the following:
1. Recommend an appropriate name for the company, along with a brief background on the
company. Indicate and describe, providing full details, one of the new products or
services that the company intends to offer in the Textile, Clothing and Footwear sector.
Pictorial representation can be included where required of the product/service. (Students
are encouraged to use their creativity here). 5 marks
2. Develop a strategic vision and mission for the business. Compose three (3) financial and
three (3) strategic objectives for the business. Discuss three (3) habits of a strategic
leader which are important to business strategy as discussed in the course. 10 marks
3. Based on each category of alternative organizational strategies discussed in the course,
select one (1) strategy from each of the categories which you and your team can pursue to
ensure success applicable to the scenario presented. Explain clearly how the product/
service being offered would be actioned through each category. 12 marks
4. As discussed in the course, identify four (4) conditions for sustainable competitive
advantage which align best with your business. Justify your rationale. 8 marks
5. You and your team intend to market and sell the product both locally and regionally.
Discuss all strategies as discussed in the course, after which you will suggest one (1)
international strategy that the team can pursue to ensure success. Clearly outline three (3)
benefits and three (3) limitations of this strategy to the business. 10 marks
6. Being a start-up company, identify the key levels of organizational strategies, as
discussed in the course that you and your team should focus on. Identify the various
decision-makers across the various organizational levels. 10 marks