Scene has expanded how members redeem rewards and lets members cash in SCENE points for digital gift cards. Members can even redeem points at Babies 'R Us or Home Depot. All of the following are true about customer loyalty EXCEPT: a. The hope is to satisfy new customers, so they become loyal. b. Truly loyal customers love the brand and purchase frequently. c. Loyal customers are not willing to pay more for a brand. d. Satisfied customers contribute to the bottom line.