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(Solved): Sub-Zero is a family-owned company that successfully competes against some of the largest major appl ...



Sub-Zero is a family-owned company that successfully competes against some of the largest major appliance makers in the world by selling luxury refrigerators and ranges. It is likely that Sub-Zero’s brand equity allows the Sub-Zero to demand higher margins from its retail partners. Which channel strategy force does this best describe? Customer wants and needs Channel capabilities and costs Channel power and influence Competitive postures and actions



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