Suppose a researcher must obtain a significance level of p = .01 to reject the null hypothesis. After analyzing his data, he finds that his results are significant at a p = .001 level. Which of the following should the researcher conclude?
A. Fail to reject the null hypothesis because .01 is greater than .001.
B. Reject the null hypothesis because .001 is less than .01.
C. Fail to reject the null hypothesis because there is not much difference between .01 and .001.
D. Reject the null hypothesis because .001 indicates measurement error.