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(Solved): Suppose you are the marketing manager for an online retail store and you found that the bounce rate ...
Suppose you are the marketing manager for an online retail store and you found that the bounce rate for your website was quite low compared with others in your industry. However, you found that the abandonment rate was unusually high. What do these symptoms suggest and what might you do to address them?
If a user is just entering your site, they should be able to complete their checkout without any trouble. The bounce rate should be low and the abandonment rate should be low as well. If these are not the case, then there could be something wrong wit