Suppose you have come up with an idea for a new laundry product: reusable dryer sheets. Dryer sheets are used by many households instead of liquid softener when doing their laundry. Both liquid softener added to the washing machine or dryer sheets added to the clothes placed in the dryer after washing add a feeling of softness to garments, sheets, pillowcases, etc. Some households rely more on liquids, and some more on dryer sheets. Both products are consumables, as the liquid once added to the wash cannot be reused, and it is recommended that dryer sheets not be reused. Your new product is a reusable dryer sheet that lasts for a year of normal laundry drying. It features nano-technology that does not wear off for at least 75 cycles. To bring your new product to market you reach out to a marketing consulting firm. The consultant for the firm is eager to work with you and is excited about your new product. She believes a large market exists for it. That is music to your ears! When you inquire as to how the consultant believes the market should be developed, the consultant replies that the model she will adopt to guide her marketing mix recommendations is "consumer high involvement." Because you are familiar with the consumer behavior aspects of marketing you are aware that the assumption of either high- or low-involvement on the part of consumer decision making have implications for every element of the marketing mix. At this point, you must decide whether to engage the services of this consultant. Do you agree with her that the correct purchase behavior model to guide the launch of your new product is high involvement? If you do, explain exactly how you decided that the high involvement model is the correct one. If you do not, then explain exactly how you decided that the low involvement model is the correct one. Begin your answer with either High or Low. (You do not need to describe how the marketing mix would differ under the two assumptions.)