The company I choose is a big-box store, Target. I believe many factors went into selecting their location in Concord, NH. Their location is close to their competitor, Walmart, which forces customers to then have to decide between the two stores. Since they are in close proximity to each other one is not necessarily more convenient than the other. Being in such close proximity to Walmart could also be a weakness as it does force customers to choose between the two and if customers decide to go to Walmart instead then those would be sales lost to their competitor.
They have distribution centers in New York and New Jersey; both states are within a reasonable distant to New Hampshire. Their Concord location is also near a major highway which allows them to receive their deliveries with ease while keeping costs of deliveries to a minimum. By selecting a location in a city it provides many jobs to the area and the area can support the positions required for Target to operate fully.
In response to your peers, be sure to offer suggestions for additional strengths and weaknesses of the chosen location.