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The Impact of Social Media on Academic Performance Among University Students University administrators are conducting research to understand the effect of social media usage on students' performance. They wish to understand how much time students spend on social media, the platforms they use most frequently, and the perceived effect negative or positive on their studies. They also wish to understand whether students use social media for study purposes and how it influences their concentration and productivity Source: Al-Rahmi, W. M., Othman, M. S., \& Yusuf, L. M. (2015). The Role of Social Media for Collaborative Learning to Improve Academic Performance of Students and Researchers in Malaysian Higher Education. International Review of Research in Open and Distributed Learning, 16(4). [Online] Website [Accessed on: 29 March 2025].



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