The pricing strategy for 3M's Post-it Flag Highlighters was to Multiple Choice charge a price that would be reasonable for the target customer segment and provide a profit to distributors and 3M. set an initially low price with the intent of bringing down the price even further later if sales were less than anticipated. match its principal competitors' highlighters' prices. plece the product in discount office supply retailers to make it eesier to purchase. use the same pricing strategy as its 3Mrs Post-It Flag and Post-It Note offerings.