The story of how Prilosec OTC successfully used sponsorship of Bunco gaming, in particular the Bunco World Championship illustrates what principle of the ideal branding-through-sponsorship scenario? Group of answer choices all of these are characteristics of the ideal branding-through-sponsorship scenario leverage the unique connection between consumer and brand to build loyalty and favorable word of mouth connect with your consumer in a fun and meaningful way take advantage of excellent overlaps between your customer and your brand’s benefit