This exercise helps students understand the elements of the Marketing Strategy Planning Process model introduced in chapter 2. The model provides an overview of the strategy planning process in marketing and a framework used in the rest of the textbook. Students should be able to label each of the elements of the model and understand each element well enough to recognize them in a real-world situation. In order to complete this activity, students should read and reflect on the section of the text titled "Developing Marketing Mixes for Target Markets" and "Marketing Strategy Planning Process Highlights Opportunities," as well as Exhibit 2-5 and Exhibit 2-9.