(Solved): What is the definition of the utilitarian function as it relates to consumer behavior? Consumers' at ...

What is the definition of the utilitarian function as it relates to consumer behavior? Consumers' attitudes reflect the value, or utility, that consumers perceive various brands provide Consumers' attitudes are formed in order to protect their self-esteem or to justify taking actions that might otherwise make them feel guilty Consumers hold attitudes that reflect their closely held values and beliefs People form attitudes based on their ability to process and consume facts about the products and services they come across