What three strategies do marketers use when implementing the attitude toward object model? Appealing to consumers' emotions, enabling people to act, and providing rational product information Focusing on visual imagery, understanding how consumers' attitudes are formed, and using purchase intention scales to assess consumer behavior Adding new product attributes, changing consumers' perceptions of existing attributes, and developing new products after researching consumer preferences Strengthening and maintaining the existing positive attitudes of customers, changing the strong and positive attitudes consumers have toward the market leaders, and understanding the order in which the factors of the tri-component attitude model influence the decision-making process