You are asked to prepare a market assessment of a foreign country, other than the United States, in which a firm of your choice (your client), who does not currently have a market presence, is interested in expanding internationally. Consider yourself a consultant. You must carefully consider and decide about a single country to enter.
The company is open to any country across the globe and will decide based on the select country's opportunity to make the company more competitive with reasonable economic returns. As a consultant, your task is to help the executive team make that country selection. Notably, the assignment does not require the typical cash flow projections of revenues and costs, but it does require the conceptual analysis that would be the basis for those projections, particularly the potential revenues.
My question is what would be the most straightforward/easy country and company for me to choose for this project?