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(Solved): You are the designer of an electronic company that is deciding to invest in the development and laun ...



You are the designer of an electronic company that is deciding to invest in the development and launch of a family of Electric Shaver. Currently, the company is developing various Electric Shaver models to enter various market based on customer needs. You have learned that there are two other companies preparing to enter the same market with their own models.

  1. Suggest your market opportunity for developing a new product family of Electric Shavers based on identifying the list of AT LEAST THREE potential customer groups and AT LEAST THREE different product qualities using market segmentation grid. State clearly the reasons for your answer. Assume that you know the competing products in the market.
  2. Suggest the product architecture to support the family of Electric Shavers and discuss the advantages and disadvantages of the recommended architecture based on your product family strategy and performance issues.
  3. To develop your product family, suggest the functions of a platform in the Electric Shaver family and select your platform strategy for the family of Electric Shavers. State clearly the reasons why you would select the strategy and platform.
  4. Discuss the advantages and disadvantages of your new product family development strategy in terms of cost and modularization.
  5. For each life cycle state, identify a product that has high environmental impacts during its particular life cycle state. Then suggest a new or existing product that provides the same functionality with but lower (or without any) environment impacts. State clearly the reasons for your answers.


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