You need to prepare a presentation on the topic International market entry strategy for a local company'. You can choose any foreign market and any company or specific product. For example, an interesting cosmetic product is being produced in your country, and your task is to bring it to the Latvian market. It is necessary to make a comparativ

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You need to prepare a presentation on the topic International market entry strategy for a local company'. You can choose any foreign market and any company or specific product. For example, an interesting cosmetic product is being produced in your country, and your task is to bring it to the Latvian market. It is necessary to make a comparative analysis of the external environment (political factors, key economic indicators, cultural differences (use the COUNTRY COMPARISON tool by G Justify your choice of standardization or adaptation strategy. Number of presentation slides - not less than 15 Please be creative!No strict form and regulation. Please, see a sample exam presentation.

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