Question 20
Which statement about market segmentation for organizational markets is most mornal?
◻ Criteria for segmenting markets are the same whether the market is composed of consumens or ovinither.
◻ Psychographic criteria are just as important in segmenting organizational markets as they we in vergentise
◻ The greatest difference in market segmentation strategies between consumer and organizational mahams in the segmentation process.
◻ Consumer markets use market segmentation criteria while organizational markets do not.
◻ Both consumer markets and organizational markets use demographic, geographic, and behaviority